Original visual notes for small businesses, cafes and restaurants. Browse 56 resources by topic, then explore a related guide.
56 resources
Logo designLogo File Formats: SVG, PNG and JPG Explained. Scalable vector: Useful for resizing without pixelation. Transparent background: Useful for placing a logo over graphics. Flat background: Useful when transparency is not needed. Save this practical guide for your next small business design project.
Logo designWordmark vs Symbol: Choosing a Logo Style. Lead with your name: A type-based logo puts the name first. Use a distinct mark: A symbol needs context to become familiar. Bring both together: Try a name and symbol that also work apart. Save this practical guide for your next small business design project.
Logo designLogo Typography: 3 Checks Before You Choose a Font. Check readability: Look carefully at every letter in your name. Match the personality: Compare friendly, formal and bold options. Check the license: Confirm the font allows your intended use. Save this practical guide for your next small business design project.
Logo designLogo Feedback: How to Give a Designer Useful Notes. Return to the brief: Explain which brand goal needs attention. Name the issue: Say what is unclear instead of “make it pop”. Prioritize changes: Separate essential fixes from preferences. Save this practical guide for your next small business design project.
Logo designLogo Handover Checklist for Small Business Owners. Collect the versions: Ask for light, dark and one-color versions. Get the source files: Agree on editable and export deliverables. Confirm usage rights: Keep your license and agreement together. Save this practical guide for your next small business design project.
Brand colors & identityWarm Neutral Brand Color Palette Inspiration. Cream + sand + cocoa: Sample colors: #F6F0E5 / #C7A987 / #47382D Use a clear hierarchy: Let one color lead; use others as support. Test before you publish: Check text contrast and real applications. Save this practical guide for your next small business design project.
Brand colors & identityCool Blue Brand Color Palette Inspiration. Navy + blue + ice: Sample colors: #16324F / #6CA6C1 / #EDF5F7 Start with navy text: Explore lighter tones for backgrounds. Try practical mockups: Test the palette on a post and a web page. Save this practical guide for your next small business design project.
TypographyHow to Pair Fonts for a Small Business Brand. Give each font a role: Choose a headline font and a body font. Look for contrast: Compare weight, shape and overall character. Test real text: Check long paragraphs as well as headlines. Save this practical guide for your next small business design project.
Brand colors & identityBrand Voice Exercise: Define Your Tone in 3 Steps. Choose three traits: For example: helpful, direct, welcoming. Write one example: Describe your offer in a single sentence. Make a small guide: List phrases to use and words to avoid. Save this practical guide for your next small business design project.
Brand colors & identityWhat to Include in a One-Page Brand Guide. Logo rules: Show approved versions and spacing. Color + typography: List color values, fonts and their roles. Voice + examples: Add a tone note and one sample layout. Save this practical guide for your next small business design project.
Social mediaSocial Media Font Sizes: Test Readability on a Phone. Start with the headline: Make the key message easy to spot. Preview on a phone: Check your graphic at real viewing size. Cut extra text: Move supporting details into the caption. Save this practical guide for your next small business design project.
Social mediaSocial Media Template Kit: 3 Layouts to Start With. Educational post: Build a layout for one clear tip. Announcement: Leave room for a headline and key details. Offer or service: Explain the benefit and one next step. Save this practical guide for your next small business design project.
Social mediaHow to Create a Clear Call to Action in a Graphic. Choose one action: Decide: save, read, visit or contact. Make it specific: Say what the viewer will get next. Keep it honest: Make sure the destination fulfills the promise. Save this practical guide for your next small business design project.
Social mediaSocial Media Accessibility: 3 Visual Design Checks. Check text contrast: Test readability on your chosen background. Use more than color: Add labels when color communicates meaning. Write useful alt text: Describe important visual information. Save this practical guide for your next small business design project.
Social mediaSocial Media Graphic Export Checklist. Proofread the copy: Check spelling, dates and contact details. Review the crop: Keep key text inside the visible area. Preview the export: Check sharpness and the final file format. Save this practical guide for your next small business design project.
TypographyTry Playfair Display for headlines and Lato for supporting text. A typography direction for an editorial restaurant; shown in the actual typefaces with a fictional brand example. Test readability at the intended size. Save this pairing and follow Palette & Purpose for more small business branding ideas.
TypographyTry Montserrat for headlines and Open Sans for supporting text. A typography direction for a modern coffee shop; shown in the actual typefaces with a fictional brand example. Test readability at the intended size. Save this pairing and follow Palette & Purpose for more small business branding ideas.
TypographyTry Cormorant Garamond for headlines and Inter for supporting text. A typography direction for a quiet bistro; shown in the actual typefaces with a fictional brand example. Test readability at the intended size. Save this pairing and follow Palette & Purpose for more small business branding ideas.
TypographyTry Oswald for headlines and Roboto for supporting text. A typography direction for a bold casual dining; shown in the actual typefaces with a fictional brand example. Test readability at the intended size. Save this pairing and follow Palette & Purpose for more small business branding ideas.
TypographyTry DM Serif Display for headlines and Poppins for supporting text. A typography direction for a neighbourhood bakery; shown in the actual typefaces with a fictional brand example. Test readability at the intended size. Save this pairing and follow Palette & Purpose for more small business branding ideas.
TypographyTry Bebas Neue for headlines and Lato for supporting text. A typography direction for an urban takeaway; shown in the actual typefaces with a fictional brand example. Test readability at the intended size. Save this pairing and follow Palette & Purpose for more small business branding ideas.
TypographyTry Libre Baskerville for headlines and Source Sans 3 for supporting text. A typography direction for a classic neighbourhood cafe; shown in the actual typefaces with a fictional brand example. Test readability at the intended size. Save this pairing and follow Palette & Purpose for more small business branding ideas.
TypographyExplore Roboto, a popular web typeface, shown here in its actual letterforms. Try it for website body text. Compare regular and bold weights. Preview on desktop and mobile. These are design ideas to test with your own content. Save for your next brand brief.
TypographyExplore Open Sans, a popular web typeface, shown here in its actual letterforms. Try it for longer descriptions. Set a comfortable line length. Check small text at actual size. These are design ideas to test with your own content. Save for your next brand brief.
TypographyExplore Poppins, a popular web typeface, shown here in its actual letterforms. Explore geometric letter shapes. Try a prominent brand headline. Balance headlines with quiet body text. These are design ideas to test with your own content. Save for your next brand brief.
TypographyExplore Montserrat, a popular web typeface, shown here in its actual letterforms. Try a bold business headline. Test your actual business name. Leave room around strong titles. These are design ideas to test with your own content. Save for your next brand brief.
TypographyExplore Lato, a popular web typeface, shown here in its actual letterforms. Try it for friendly brand copy. Compare headings and body text. Keep weights consistent. These are design ideas to test with your own content. Save for your next brand brief.
TypographyExplore Inter, a popular web typeface, shown here in its actual letterforms. Try it for digital interfaces. Test labels, buttons and numbers. Check the layout on a phone. These are design ideas to test with your own content. Save for your next brand brief.
TypographyExplore Oswald, a popular web typeface, shown here in its actual letterforms. Explore condensed headlines. Try short menu category labels. Keep long paragraphs in another font. These are design ideas to test with your own content. Save for your next brand brief.
Brand colors & identityBuild a cohesive cafe brand with four HEX colors and a clear role for each: forest for essential copy, cream for backgrounds, clay for accents and oat for cards. Test your menu in print and on a phone. Save this coffee shop color palette and follow Palette & Purpose for practical branding ideas.
TypographyPlan a readable cafe menu with five practical typography checks: clear hierarchy, limited font families, consistent price alignment, spacing and an actual-size print test. Check the digital version on a phone too. Save this restaurant menu design checklist and follow Palette & Purpose for small business branding ideas.
Logo designCheck your small business logo at its smallest intended size, in one color, and on light and dark backgrounds. Inspect thin strokes and crowded letters, then ask a fresh reader to read the name. Save this logo design checklist and follow Palette & Purpose for practical branding tips.
TypographyA fictional Fern & Cup menu shows how type size and alignment give each element a role. Let the brand name lead, keep category labels quieter, align prices and make descriptions secondary. Save this cafe menu layout example and follow Palette & Purpose for practical restaurant branding ideas.
Brand colors & identityOrganize your cafe brand kit with logo versions, HEX color roles, heading and body typography rules, an editable menu master and reusable social templates. Keep font licenses and source files together. Save this cafe branding checklist and follow Palette & Purpose for practical small business design ideas.
Logo designA visual reference for your next small business design project.
Logo designA visual reference for your next small business design project.
Brand colors & identityA visual reference for your next small business design project.
Brand colors & identityA visual reference for your next small business design project.
Social mediaA visual reference for your next small business design project.
Logo designA visual reference for your next small business design project.
Logo designA practical visual guide from our Pinterest series.
Brand colors & identityA practical visual guide from our Pinterest series.
Social mediaA practical visual guide from our Pinterest series.
Color psychologyColor associations depend on context, culture and execution. Use this visual as a starting point, then test your actual design.
Color psychologyColor associations depend on context, culture and execution. Use this visual as a starting point, then test your actual design.
Color psychologyColor associations depend on context, culture and execution. Use this visual as a starting point, then test your actual design.
Color psychologyColor associations depend on context, culture and execution. Use this visual as a starting point, then test your actual design.
Color psychologyColor associations depend on context, culture and execution. Use this visual as a starting point, then test your actual design.
Color psychologyColor associations depend on context, culture and execution. Use this visual as a starting point, then test your actual design.
Brand colors & identityTurn a forest green, cream, clay and oat palette into a consistent cafe brand kit. Assign repeatable color roles across menus, packaging and social posts. Test print colors on your actual paper and compare designs side by side. Save this color system and follow Palette & Purpose for small business branding tips.
Logo designKeep your cafe name readable on cups, signs and social avatars. Test your wordmark in one color before approving it. Save this cafe branding checklist and read the full guide.
Brand colors & identityA warm cafe palette: olive #555934, cream #F2E6D8 and sand #BF9B7A. Inspiration: Adobe Color, Dining room of a canteen or cafeteria by VICENTE RICARDO VELEZ TUTUSIMA. Test contrast in your actual designs. Save this palette and read our cafe branding guide.
Social mediaCreate a clearer seasonal drink announcement: name the drink, show what makes it different and include availability and price. Save this cafe content checklist. Follow for practical branding ideas and read the full guide.
Logo designTest your cafe logo in one color at cup-stamp size. Check small lettering, spacing and simplified shapes before approving the design. Save this practical logo checklist.
Brand colors & identityExplore burgundy #732F3B, soft white #F2F2F2 and charcoal #0D0D0D for cafe branding. Check text contrast before use. Save for your brand brief and read our cafe guide.
Social mediaHelp customers plan a visit: make your location, opening hours, menu and next step easy to find. Save this cafe social media checklist and explore our cafe branding guide.
Examples are design directions, not promises of business results. Fictional brand studies are labelled on their visuals. Check readability in your actual layout and confirm font licensing at the official source before use.
Our original visuals are created with AI assistance and human review. Third-party inspiration saved to personal Pinterest boards is not reproduced here.