Five practical, fictional studies. Measure the space, test the application and keep the name readable. Download a full-size reference or edit the vector file.
The examples are vector diagrams, not photographs or commissioned client projects. A correct spacing diagram alone does not guarantee legibility at every viewing distance.
Study 01 / AMBERA practical measurement reference guide for small-business logo design. See a measured rule, protected versus crowded examples, three layout checks and four HEX colors. AMBER is a fictional wordmark study; its rule is chosen for this example, not universal. Save this guide and follow Palette & Purpose for useful branding references.
Study 02 / LUNAA practical menu header guide for small-business logo design. See a measured rule, protected versus crowded examples, three layout checks and four HEX colors. LUNA is a fictional wordmark study; its rule is chosen for this example, not universal. Save this guide and follow Palette & Purpose for useful branding references.
Study 03 / COVEA practical avatar circle crop guide for small-business logo design. See a measured rule, protected versus crowded examples, three layout checks and four HEX colors. COVE is a fictional wordmark study; its rule is chosen for this example, not universal. Save this guide and follow Palette & Purpose for useful branding references.
Study 04 / MESAA practical packaging repeat spacing guide for small-business logo design. See a measured rule, protected versus crowded examples, three layout checks and four HEX colors. MESA is a fictional wordmark study; its rule is chosen for this example, not universal. Save this guide and follow Palette & Purpose for useful branding references.
Study 05 / VOROA practical storefront sign boundary and viewing check guide for small-business logo design. See a measured rule, protected versus crowded examples, three layout checks and four HEX colors. VORO is a fictional wordmark study; its rule is chosen for this example, not universal. Save this guide and follow Palette & Purpose for useful branding references.
Try approved light, dark and one-color versions. Keep the editable artwork and your agreed usage rights together.
