03 / Social media
One post. One clear message.
Make the content useful before you decorate itA good graphic has a clear reading order. The viewer should understand the headline before noticing the supporting detail.
A repeatable design workflow
- Write the takeaway first. If the message needs several paragraphs, use a sequence of images or put the extra explanation in the caption.
- Build a visual hierarchy. Give the headline the strongest emphasis. Make the body text readable and treat secondary labels as secondary.
- Leave breathing room. Use consistent margins and spacing. Keep essential text away from edges that might be cropped.
- Preview on a phone. Check the exported image at its likely viewing size. Increase type or reduce copy if reading feels like work.
- Check the export. Review spelling, dimensions, image quality and the destination link before posting.
Create a small template kit
Begin with three layouts: a single tip, a short checklist and a color palette. Keep the same fonts and spacing while changing the content and composition where needed.
Before publishing:
Use sufficient contrast, avoid relying on color alone to explain meaning and add a useful text description where the platform supports it.